Dan McCoy

Dan McCoy already won a gold medal for sled hockey in 2014 Sochi winter Paralympics. Now, he has his sights set on competing in adaptive kayaking. As he starts to train, Piper Creative is encouraging him to document the journey on YouTube.

While discussing his plans to vlog, Dan, Aaron, and Hannah discussed the basics of setting up a vlog and creating valuable content.

The most important thing for someone in Dan's position is to press "Publish". Instead of overthinking his strategy, he just needs reps at talking to the camera, editing, and sharing his content.

We're not meeting with him to sell him our services. We just want to serve him and see him succeed.

It's also going to be cool to share this "found footage" of Dan McCoy after he blows up.

Daphne Kass