How Entrepreneurs Win Big: The Art of Communication

Abbey Lovett is engineering a modern renaissance on the way we speak with one another. As founder of Lyceum Communications, she is taking seven years of debate and rhetoric experience and providing a wealth of knowledge for her clients. She currently coaches for speech and debate. This is what Lovett is all about: reimagining the way we communicate in the twenty-first century with use of an ancient Grecian mindset established by Aristotle.

Over the span of seven years, one’s expertise refines and evolves. Even so, Lovett understood that there was still an inherent problem with the way we share ideas — and she was determined to unpack the mysteries. She truly understood what was at stake with effective idea sharing after a conversation with a man at an entrepreneur luncheon. He was seeking to transform the way we order pizza with robots. But she realized that his grand idea lost much of its charm and potential; the details were lost in translation.

How can we better understand one another when attempting to spread our ideas when the other person doesn’t have the language to understand?

Shortly after her epiphany, she began taking classes on rhetoric after discovering the classic philosopher Aristotle. Rhetoric gives life to language. Using it properly ensures better chances of enchanting a room, or even single person at a dinner party. After all, learning from history and understanding the patterns of human thoughts greatly elevates our opportunities as modern creators and inventors.

For entrepreneurs, rhetoric skill is vital for starting brands and companies that very well may flourish with the right team and goals in mind. In order to find those people and to establish those intentions, you need to communicate your ideas in a way that hooks your audience; “understanding [them] so that they “like you as a person” is key.

Using Aristotle’s concepts of ethos, pathos, and logos, drawing in potential employees or investors increases your success monumentally. Lovett believes that if you “tell a story first,” then “you’re getting [your audience] in the right frame of mind to accept something you have to say.”

Lyceum Communications intertwines the five canons of rhetoric that enforce the thinking, organization, and stylistic approaches before communicating an idea.  No matter how they’re used, Lovett is enlightening society with an ancient state of mind.

Written by Callie DeMasters (Linkedin)

Daphne Kass